Foundations of marketing /
Fahy, John.
Foundations of marketing / John Fahy and David Jobber. - 4th ed. - London : McGraw-Hill Higher Education, 2012. - xxiv, 359 p. : ill. ; 26 cm.
Includes bibliographical references and index.
9780077137014 (pbk.) RM200.43 0077137019 (pbk.)
Marketing.
Foundations of marketing / John Fahy and David Jobber. - 4th ed. - London : McGraw-Hill Higher Education, 2012. - xxiv, 359 p. : ill. ; 26 cm.
Includes bibliographical references and index.
9780077137014 (pbk.) RM200.43 0077137019 (pbk.)
Marketing.