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Advertising : an integrated marketing communication perspective /

Advertising : an integrated marketing communication perspective / George E Belch ... [et al.]. - 2nd ed. - North Ryde, N.S.W. : McGraw-Hill Australia, 2012. - xxviii, 644 p. : col. ill. ; 26 cm.

Includes bibliographical references and index.

ISBN: 9780070997981 (pbk.) RM 345.27

Subjects--Topical Terms:
Advertising.
Sales promotion.
Communication in marketing.

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