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Customer equity : measurement, management and research opportunities /

Villanueva, Julian

Customer equity : measurement, management and research opportunities / Julian Villanueva, Dominique M. Hanssens. - Boston : Now Publishers, 2007 - ix, 99 p. ; 24 cm. - Foundations and trends in marketing ; vol. 1, no. 1 .

Includes bibliographical references (p. 89-99).

ISBN: 1601980108 (pbk.) 9781601980106 (pbk.) RM245.32

Subjects--Topical Terms:
Customer equity.

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