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Marketing management /

Marshall, Greg W.

Marketing management / Greg W. Marshall, Mark W. Johnston. - New York : McGraw-Hill/Irwin, 2010. - xxvi, 566 p., [78 p.] : ill. ; 28 cm.

Includes bibliographical references (EN-1-EN-28) and index.

ISBN: 9780073529790 (hbk.) RM600.80 0073529796 (hbk.)

Subjects--Topical Terms:
Marketing--Management.

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