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A preface to marketing management /

Peter, J. Paul.

A preface to marketing management / J. Paul Peter, James H. Donnelly, Jr. - 13th ed. - New York, NY : McGraw-Hill, 2013. - xv, 268 p. ; 25 cm.

Includes index.

ISBN: 9780078028847 (pbk.) RM398.54

Subjects--Topical Terms:
Marketing--Management.

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