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Strategic database marketing : the masterplan for starting and managing a profitable, customer-based marketing program /

Hughes, Arthur Middleton.

Strategic database marketing : the masterplan for starting and managing a profitable, customer-based marketing program / by Arthur Hughes. - 4th ed. - New York : McGraw-Hill, c2012. - viii 598 p.; ill : 23 cm.

ISBN: 9780071773485 (alk. paper) RM183.00 0071773487 (alk. paper)

Subjects--Topical Terms:
Database marketing--Planning.

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Strategic database marketing : the masterplan for starting and managing a profitable, customer-based marketing program /

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