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Consumer behavior knowledge for effective sports and event marketing /

Consumer behavior knowledge for effective sports and event marketing / edited by Lynn R. Kahle, Angeline G. Close. - New York : Routledge, 2011. - xxxiv, 314 p. ; 24 cm.

Includes bibliographical reference and index.

ISBN: 9780415873574 (hbk.) RM349.30 9780415873581 (pbk.)

Subjects--Topical Terms:
Consumer behavior.
Sports--Marketing.
Special events--Marketing.
Communication in marketing.

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