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The marketing firm : economic psychology of corporate behaviour /

Vella, Kevin J.

The marketing firm : economic psychology of corporate behaviour / Kevin J. Vella and Gordon R. Foxall. - Cheltenham, UK. : Edward Elgar, 2011. - vi, 320 p. : ill. ; 24 cm.

Includes bibliographical references (p. 297-304) and index.

ISBN: 9781848444157 (hbk.) RM386.16 184844415X (hbk.)

Subjects--Topical Terms:
Marketing.
Marketing--Case studies.
Marketing--Economic aspects.
Marketing--Psychological aspects.

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