Branded lives : the production and consumption of meaning at work /
Branded lives : the production and consumption of meaning at work /
edited by Matthew J. Brannan, Elizabeth Parsons, Vincenza Priola.
- Cheltenham, UK : Edward Elgar Publishing, c2011.
- xiv, 201 p. ; 24 cm.
Includes bibliographical references and index.
'Branded Lives explores the increasingly popular concept of employee branding as a new form of employment relationship based on brand representation. In doing so it examines the ways in which the production and consumption of meaning at work are increasingly mediated by the brand. This insightful collection draws on qualitative empirical studies in a range of contexts to include services, retail and manufacturing organizations'--P. 4 of cover.
9781849800921 (hbk.) RM308.13 1849800928
Branding (Marketing)
Product management.
Quality of work life.
Industrial relations.
Personnel management.
Includes bibliographical references and index.
'Branded Lives explores the increasingly popular concept of employee branding as a new form of employment relationship based on brand representation. In doing so it examines the ways in which the production and consumption of meaning at work are increasingly mediated by the brand. This insightful collection draws on qualitative empirical studies in a range of contexts to include services, retail and manufacturing organizations'--P. 4 of cover.
9781849800921 (hbk.) RM308.13 1849800928
Branding (Marketing)
Product management.
Quality of work life.
Industrial relations.
Personnel management.