Handbook of research in mass customization and personalization /
Handbook of research in mass customization and personalization /
edited by Frank T. Piller, Mitchell M. Tseng.
- New Jersey : World Scientific, 2010.
- 2 v. (1122) p. : ill. ; 26 cm.
Papers presented at the 4th World Conference on Mass Customization and Personalization held in October 2007 at the Massachusetts Institute of Technology.
Includes bibliographical references.
Strategies and concepts -- Applications and cases. v. 1. v. 2.
9789814280259 (set) RM1,208.40 9789814280266 (v. 1) 9789814280273 (v. 2)
Mass customization--Congresses.
Flexible manufacturing systems--Congresses.
Product management--Congresses.
Marketing--Management--Congresses.
Service industries--Marketing--Congresses.
Marketing research--Congresses.
Papers presented at the 4th World Conference on Mass Customization and Personalization held in October 2007 at the Massachusetts Institute of Technology.
Includes bibliographical references.
Strategies and concepts -- Applications and cases. v. 1. v. 2.
9789814280259 (set) RM1,208.40 9789814280266 (v. 1) 9789814280273 (v. 2)
Mass customization--Congresses.
Flexible manufacturing systems--Congresses.
Product management--Congresses.
Marketing--Management--Congresses.
Service industries--Marketing--Congresses.
Marketing research--Congresses.