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Principles and practice of marketing /

Jobber, David.

Principles and practice of marketing / David, Jobber. - 5th ed. - United Kingdom : McGraw-Hill Education, 2007. - xxxi, 1022 p. : ill. ; 26 cm.

Book is not accompanied by CD.

Includes bibliographical references and index.

ISBN: 9780077114152 Hadiah

Subjects--Topical Terms:
Marketing.

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