Basic marketing : a global-managerial approach /
Cannon, Joseph P.
Basic marketing : a global-managerial approach / Joseph P. Cannon, William D. Perreault, E. Jerome McCarthy. - 16th ed. - Boston : McGraw-Hill Education, 2008. - 1 v. (various pagings) : ill. (col.) ; 28 cm.
International edition. Previous publication entitled'Basic marketing : a global-managerial approach' by E. Jerome McCarthy and William D. Perreault published by McGraw-Hill.
Includes index.
9780071277471 [IE] Hadiah
Marketing--Management.
Basic marketing : a global-managerial approach / Joseph P. Cannon, William D. Perreault, E. Jerome McCarthy. - 16th ed. - Boston : McGraw-Hill Education, 2008. - 1 v. (various pagings) : ill. (col.) ; 28 cm.
International edition. Previous publication entitled'Basic marketing : a global-managerial approach' by E. Jerome McCarthy and William D. Perreault published by McGraw-Hill.
Includes index.
9780071277471 [IE] Hadiah
Marketing--Management.