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Marketing management /

Kotler, Philip.

Marketing management / Philip Kotler, Kevin Lane Keller. - 14th ed. - Essex : Pearson Prentice Hall, 2012. - 1 v. (various pagings) : col. ill. ; 29 cm.

Global edition.

Includes bibliographical references and index.

ISBN: 9780273753360 RM743.38

Subjects--Topical Terms:
Marketing--Management

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