The ultimate guide to sports marketing /
Graham, Stedman.
The ultimate guide to sports marketing / Stedman Graham, Joe Jeff Goldblatt, Lisa Delpy Neirotti. - 2nd ed. - New York : McGraw-Hill, c2001. - xix, 315 p. : ill. ; 24 cm.
Rev. ed. of: The ultimate guide to sport event management and marketing. c1995.
Includes bibliographical references (p. 305-307) and index.
0071361243 Hadiah
Sports administration.
Sports--Marketing.
The ultimate guide to sports marketing / Stedman Graham, Joe Jeff Goldblatt, Lisa Delpy Neirotti. - 2nd ed. - New York : McGraw-Hill, c2001. - xix, 315 p. : ill. ; 24 cm.
Rev. ed. of: The ultimate guide to sport event management and marketing. c1995.
Includes bibliographical references (p. 305-307) and index.
0071361243 Hadiah
Sports administration.
Sports--Marketing.