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Marketing planning : a global perspective /

Hollensen, Svend.

Marketing planning : a global perspective / Svend Hollensen. - 2nd ed. - London : Mc Graw Hill, 2010. - xxiii, 430 p. : ill. ; 25 cm.

Includes index.

ISBN: 9780077127138 RM172.86 (1 naskhah) 0077127137

Subjects--Topical Terms:
Marketing--Planning.

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