Marketing /
Kerin, Roger A.
Marketing / Roger A. Kerin, Steven W. Hartley, William Rudelius. - 10th ed. - Boston : McGraw-Hill/Irwin, 2011. - liii, 746 p. ; ill. (col.) ; 29 cm.
Includes biblipographical references and indexes.
9780073529936 RM375.61 0073529931 (alk. paper)
Marketing.
Marketing / Roger A. Kerin, Steven W. Hartley, William Rudelius. - 10th ed. - Boston : McGraw-Hill/Irwin, 2011. - liii, 746 p. ; ill. (col.) ; 29 cm.
Includes biblipographical references and indexes.
9780073529936 RM375.61 0073529931 (alk. paper)
Marketing.