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Marketing demystified : a self-teaching guide /

Anselmo, Donna.

Marketing demystified : a self-teaching guide / Donna Anselmo. - New York : McGraw-Hill, 2010. - xix, 379 p. : ill. ; 24 cm.

Includes index.

ISBN: 9780071713917 (pbk.) 0071713913 (pbk.)

Subjects--Topical Terms:
Marketing.

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Marketing demystified : a self-teaching guide /

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