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Place branding : glocal, virtual and physical identities, constructed, imagined and experienced /

Govers, Robert.

Place branding : glocal, virtual and physical identities, constructed, imagined and experienced / Robert Govers and Frank Go. - Basingstoke : Palgrave MacMillan, 2009. - xiv, 324 p. : ill., maps ; 25 cm.

Includes bibliographical references and indexes.

ISBN: 9780230230736 (hbk.) RM138.33 0230230733 (hbk.)

Subjects--Topical Terms:
Place marketing.
Tourism--Marketing.
Place marketing--United Arab Emirates--Dubai--Case studies.
Tourism--United Arab Emirates--Dubai--Case studies.
Standortmarketing
Markenartikel

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Place branding : glocal, virtual and physical identities, constructed, imagined and experienced /

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