Authentic personal branding : a new blueprint for building and aligning a powerful leadership brand /
Rampersad, Hubert K.
Authentic personal branding : a new blueprint for building and aligning a powerful leadership brand / Hubert K. Rampersad ; with foreword by Marshall Goldsmith and afterword by Dave Ulrich. - Charlotte, NC : Information Age Pub., 2009. - xix, 261 p. : ill. ; 25 cm.
Includes bibliographical references (p. 259-261).
An authentic personal branding model -- Define and formulate your personal ambition -- Define and formulate your personal brand -- Formulate your personal balanced scorecard -- Implement and cultivate your personal ambition, personal brand, and personal balanced scorecard -- Aligning your personal ambition and personal brand with your behavior and actions : alignment with yourself -- An authentic company branding model -- Define and formulate the company ambition -- Define and formulate the company brand -- Formulate the company balanced scorecard -- Implement and cultivate your company ambition, company brand, and company balanced scorecard -- Aligning personal ambition and personal brand with company ambition and company brand : alignment with your company.
9781607520993 (pbk.) 9781607521006 (hbk.)
Branding (Marketing).
Identity (Philosophical concept).
Success in business.
Success.
Authentic personal branding : a new blueprint for building and aligning a powerful leadership brand / Hubert K. Rampersad ; with foreword by Marshall Goldsmith and afterword by Dave Ulrich. - Charlotte, NC : Information Age Pub., 2009. - xix, 261 p. : ill. ; 25 cm.
Includes bibliographical references (p. 259-261).
An authentic personal branding model -- Define and formulate your personal ambition -- Define and formulate your personal brand -- Formulate your personal balanced scorecard -- Implement and cultivate your personal ambition, personal brand, and personal balanced scorecard -- Aligning your personal ambition and personal brand with your behavior and actions : alignment with yourself -- An authentic company branding model -- Define and formulate the company ambition -- Define and formulate the company brand -- Formulate the company balanced scorecard -- Implement and cultivate your company ambition, company brand, and company balanced scorecard -- Aligning personal ambition and personal brand with company ambition and company brand : alignment with your company.
9781607520993 (pbk.) 9781607521006 (hbk.)
Branding (Marketing).
Identity (Philosophical concept).
Success in business.
Success.