Winning at innovation : the A-to-F model /

Bes, Fernando Trias de.

Winning at innovation : the A-to-F model / Fernando Trias de Bes & Phillip Kotler. - Hampshire : Palgrave MacMillan, 2011. - xvi, 272 p. : ill. ; 24 cm.

Includes bibliographical references and index.

9780230343436 (hbk.) RM89.90


Technological innovations--Management.

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