Winning at innovation : the A-to-F model /
Bes, Fernando Trias de.
Winning at innovation : the A-to-F model / Fernando Trias de Bes & Phillip Kotler. - Hampshire : Palgrave MacMillan, 2011. - xvi, 272 p. : ill. ; 24 cm.
Includes bibliographical references and index.
9780230343436 (hbk.) RM89.90
Technological innovations--Management.
Winning at innovation : the A-to-F model / Fernando Trias de Bes & Phillip Kotler. - Hampshire : Palgrave MacMillan, 2011. - xvi, 272 p. : ill. ; 24 cm.
Includes bibliographical references and index.
9780230343436 (hbk.) RM89.90
Technological innovations--Management.
