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Innovation : the five disciplines for creating what customers want /

Carlson, Curtis Ray.

Innovation : the five disciplines for creating what customers want / Curtis R. Carlson and William W. Wilmot. - New York : Crown Business, 2006. - 356 p. : ill. ; 25 cm.

Includes bibliographical references : (p. 305-338) and index.

ISBN: 0307336697 (hbk.) 9780307336699 (hbk.) RM103.90

Subjects--Topical Terms:
Technological innovations--Management--Case studies.
Organizational effectiveness--Case studies.
Creative ability in business--Case studies.
Industrial management--Case studies.
New products--Case studies.

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Innovation : the five disciplines for creating what customers want /

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