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Contemporary strategic marketing /

Contemporary strategic marketing / Ross Brennan ... [et al.]. - 2nd ed. - Houndmills, Basingstoke, Hampshire : Palgrave MacMillan, 2008. - xxiv, 462 p. : ill. ; 25 cm.

Rev. ed. of: Contemporary strategic marketing / Ross Brennan, Paul Baines, Paul Garneau. 2003.

Includes bibliographical references and indexes.

ISBN: 0230507204 (alk. paper) 9780230507203 (alk. paper) RM149.37

Subjects--Topical Terms:
Marketing--Management.

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