Crossing the chasm : marketing and selling disruptive products to mainstream customers /
Moore, Geoffrey A., 1946-
Crossing the chasm : marketing and selling disruptive products to mainstream customers / Geoffrey A. Moore ; with a foreword by Regis McKenna. - Rev. ed. - New York, NY : HarperBusiness Essentials, 2006. - xxi, 227 p. : ill. ; 21 cm.
Includes index.
0060517123 (pbk.) 9780060517120 (pbk.) RM71.74
Selling--High technology.
High technology--Marketing.
Technological innovations--Marketing.
Crossing the chasm : marketing and selling disruptive products to mainstream customers / Geoffrey A. Moore ; with a foreword by Regis McKenna. - Rev. ed. - New York, NY : HarperBusiness Essentials, 2006. - xxi, 227 p. : ill. ; 21 cm.
Includes index.
0060517123 (pbk.) 9780060517120 (pbk.) RM71.74
Selling--High technology.
High technology--Marketing.
Technological innovations--Marketing.