Your customers` perception of quality : what it means to your bottom line and how to control it /
Kureemun, Baboo.
Your customers' perception of quality : what it means to your bottom line and how to control it / Baboo Kureemun and Robert Fantina. - New York : Productivity Press, 2011. - xxv, 199 p. : ill. ; 24 cm.
9781439845813 (acid-free paper) RM142.80
Quality of products--Public opinion.
Consumers--Attitudes.
Your customers' perception of quality : what it means to your bottom line and how to control it / Baboo Kureemun and Robert Fantina. - New York : Productivity Press, 2011. - xxv, 199 p. : ill. ; 24 cm.
9781439845813 (acid-free paper) RM142.80
Quality of products--Public opinion.
Consumers--Attitudes.