Cruise to success : how to steer your way through the murky waters of marketing your library /
Phillips, Loreen S.
Cruise to success : how to steer your way through the murky waters of marketing your library / Loreen S. Phillips. - Oxford : Chandos Publishing, 2009. - xvii, 116 p. : ill. ; 23 cm. - Chandos information professional series . - Chandos information professional series. .
9781843344827 RM73.94
Academic libraries--Public relations.
Academic libraries--Marketing.
Cruise to success : how to steer your way through the murky waters of marketing your library / Loreen S. Phillips. - Oxford : Chandos Publishing, 2009. - xvii, 116 p. : ill. ; 23 cm. - Chandos information professional series . - Chandos information professional series. .
9781843344827 RM73.94
Academic libraries--Public relations.
Academic libraries--Marketing.