Strategic international management text and cases /
Morschett, Dirk-
Strategic international management text and cases / [electronic resource] : by Dirk Morschett, Hanna Schramm-Klein, Joachim Zentes. - Wiesbaden : Gabler Verlag / Springer Fachmedien Wiesbaden GmbH, Wiesbaden, 2009. - ix, 470 p. : ill., digital ; 24 cm.
9783834983329 (electronic bk.)
International business enterprises--Management.
Economics/Management Science.
Management/Business for Professionals.
Management/Business for Professionals.
Marketing.
Strategic international management text and cases / [electronic resource] : by Dirk Morschett, Hanna Schramm-Klein, Joachim Zentes. - Wiesbaden : Gabler Verlag / Springer Fachmedien Wiesbaden GmbH, Wiesbaden, 2009. - ix, 470 p. : ill., digital ; 24 cm.
9783834983329 (electronic bk.)
International business enterprises--Management.
Economics/Management Science.
Management/Business for Professionals.
Management/Business for Professionals.
Marketing.
