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Excellence in sales optimising customer and sales management /

Dannenberg, Holger.

Excellence in sales optimising customer and sales management / [electronic resource] : by Holger Dannenberg, Dirk Zupancic. - Wiesbaden : Gabler Verlag / Springer Fachmedien Wiesbaden GmbH, Wiesbaden, 2009. - xxi, 232 p. : ill., digital ; 24 cm.

ISBN: 9783834987822 (electronic bk.)

Subjects--Topical Terms:
Sales management.
Sales promotion.
Economics/Management Science.
Marketing.

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