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Persuasion, social influence, and compliance gaining /

Gass, Robert H.

Persuasion, social influence, and compliance gaining / Robert H. Gass, John S. Seiter. - 4th edition. - Boston : Allyn & Bacon, 2011. - xiv, 370 pages : ilustration. ; 23 cm.

ISBN: 9780205698189 RM317.13 0205698182

Subjects--Topical Terms:
Persuasion (Psychology).
Influence (Psychology).
Manipulative behavior.

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