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Built to love : creating products that captivate customers /

Boatwright, Peter.

Built to love : creating products that captivate customers / Peter Boatwright & Jonathan Cagan. - San Francisco, CA : Berrett-Koehler Publishers, 2010. - xiii, 169 p. : ill. ; 25 cm.

Includes bibliographical references and index.

ISBN: 9781605096988 (alk. paper) RM85.30 1605096989 (alk. paper)

Subjects--Topical Terms:
New products.
Product management.
Customer relations--Management.

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Built to love : creating products that captivate customers /

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