Managerial economics : a strategic approach /
Fisher, Timothy C. G., 1959-
Managerial economics : a strategic approach / Timothy C. G. Fisher, David Prentice and Robert Waschik. - 2nd ed. - New York, NY : Routledge, 2010. - xi, 388 p. : ill. ; 25 cm.
Includes bibliographical references and index.
Introduction -- The manager and the firm -- Monopoly and perfect competition -- Price discrimination -- Game theory -- Strategy in a market with two firms -- Product differentiation -- Entry deterrence and accommodation -- Government regulation of industries -- Vertical and horizontal integration -- Labour markets -- Training and motivating workers -- Trade unions -- The role of information -- Advertising -- Bundling -- Durable goods -- Auctions -- The product life cycle.
9780415495097 (hb) RM603.60 9780415495172 (pb) 0203857127 (eb)
Managerial economics.
Game theory.
Managerial economics : a strategic approach / Timothy C. G. Fisher, David Prentice and Robert Waschik. - 2nd ed. - New York, NY : Routledge, 2010. - xi, 388 p. : ill. ; 25 cm.
Includes bibliographical references and index.
Introduction -- The manager and the firm -- Monopoly and perfect competition -- Price discrimination -- Game theory -- Strategy in a market with two firms -- Product differentiation -- Entry deterrence and accommodation -- Government regulation of industries -- Vertical and horizontal integration -- Labour markets -- Training and motivating workers -- Trade unions -- The role of information -- Advertising -- Bundling -- Durable goods -- Auctions -- The product life cycle.
9780415495097 (hb) RM603.60 9780415495172 (pb) 0203857127 (eb)
Managerial economics.
Game theory.