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Services marketing : people, technology, strategy /

Lovelock, Christopher H.

Services marketing : people, technology, strategy / Christopher H. Lovelock. - 7th ed. - Boston : Pearson, 2011. - 648 p. : ill. ; 25 cm.

Global edition.

Includes bibliographical references and index.

ISBN: 9780136118749 RM725.00

Subjects--Topical Terms:
Service industries--Marketing
Marketing

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