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Marketing research : an applied orientation /

Malhotra, Naresh K.

Marketing research : an applied orientation / Naresh K. Malhotra. - 6th ed. - Upple Saddle River, New Jersey : Pearson, 2010. - xvi, 656 p. : ill. ; 25 cm.

Global edition.

Includes bibliographical references and index.

ISBN: 9780136094234 RM734.50

Subjects--Topical Terms:
Marketing research.
Marketing--Management.
Market segmentation.
Research, Industrial.

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