Marketing management /
Winer, Russell S.
Marketing management / Russell S. Winer, Ravi Dhar. - 4th ed. - Upper Saddle River, N. J. : Pearson/Prentice Hall, 2011. - xxi, 506 p. : ill. ; 28 cm.
International edition. Book with ISBN 978136074892 is published in Boston.
Includes bibliographical references and index.
9780130387929 [IE] RM782.50 978136074892 RM743.38
Marketing--Management.
Industrial management.
Marketing management / Russell S. Winer, Ravi Dhar. - 4th ed. - Upper Saddle River, N. J. : Pearson/Prentice Hall, 2011. - xxi, 506 p. : ill. ; 28 cm.
International edition. Book with ISBN 978136074892 is published in Boston.
Includes bibliographical references and index.
9780130387929 [IE] RM782.50 978136074892 RM743.38
Marketing--Management.
Industrial management.