Consumer behavior /
Schiffman, Leon G.
Consumer behavior / Leon G. Schiffman, Leslie Lazar Kanuk. - 10th ed. - Upper Saddle River, New Jersey : Pearson Prentice Hall, 2009. - 592 p. : ill. (col.) ; 28 cm.
Includes bibliographical references and index.
9780137006700 RM697.78 Hadiah
Consumer behavior.
Motivation research (Marketing).
Consumer behavior / Leon G. Schiffman, Leslie Lazar Kanuk. - 10th ed. - Upper Saddle River, New Jersey : Pearson Prentice Hall, 2009. - 592 p. : ill. (col.) ; 28 cm.
Includes bibliographical references and index.
9780137006700 RM697.78 Hadiah
Consumer behavior.
Motivation research (Marketing).