Strategic marketing /
Mooradian, Todd A.
Strategic marketing / Todd A. Mooradian, Kurt Matzler, Lawrence J. Ring. - Boston, MA : Pearson Prentice Hall, 2012. - xxiv, 384 p. : ill. ; 24 cm.
Includes bibliographical references and index.
9780136028048 RM538.00 0136028047
2010-020497
Marketing--Management.
Strategic planning.
Strategic marketing / Todd A. Mooradian, Kurt Matzler, Lawrence J. Ring. - Boston, MA : Pearson Prentice Hall, 2012. - xxiv, 384 p. : ill. ; 24 cm.
Includes bibliographical references and index.
9780136028048 RM538.00 0136028047
2010-020497
Marketing--Management.
Strategic planning.