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Services marketing : Asia Pacific and Australia /

Lovelock, Christopher H.

Services marketing : Asia Pacific and Australia / Christopher Lovelock, Paul Patterson, Jochen Wirtz. - 5th ed. - Frenchs Forest, N.S.W. : Pearson Australia, 2011. - xx, 564 p. : ill. ; 26 cm.

Includes bibliograhical references and index.

ISBN: 9781442517011 RM345.33

Subjects--Topical Terms:
Service industries--Marketing.--Australia
Service industries--Marketing.--New Zealand
Service industries--Marketing.--Asia, Southeastern

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