Retail buying : practices and policies in a global economy /
Fiorito, Susana.
Retail buying : practices and policies in a global economy / Susan S. Fiorito, Myron Gable. - Boston : Pearson Prentice Hall, 2012. - x, 543 p. : ill. ; 27 cm
includes index
Introduction to retail buying -- Why consumers buy -- A basic understanding of financial statements and ratios -- Determination of markup and pricing of merchandise -- Essentials of markdown management -- The merchandise budget planning process -- Assortment planning -- Branding -- Selecting, categorizing & evaluating vendor relationships and performance -- The legal environment and negotiating with vendors -- Advertising and sales promotion -- Merchandise resources -- Buying in a global marketplace -- The basics of fashion -- Technology trends in the buying process.
9780135046609 (pbk.) RM275.50 0135046602
Purchasing.
Merchandising.
Retail trade.
Retail buying : practices and policies in a global economy / Susan S. Fiorito, Myron Gable. - Boston : Pearson Prentice Hall, 2012. - x, 543 p. : ill. ; 27 cm
includes index
Introduction to retail buying -- Why consumers buy -- A basic understanding of financial statements and ratios -- Determination of markup and pricing of merchandise -- Essentials of markdown management -- The merchandise budget planning process -- Assortment planning -- Branding -- Selecting, categorizing & evaluating vendor relationships and performance -- The legal environment and negotiating with vendors -- Advertising and sales promotion -- Merchandise resources -- Buying in a global marketplace -- The basics of fashion -- Technology trends in the buying process.
9780135046609 (pbk.) RM275.50 0135046602
Purchasing.
Merchandising.
Retail trade.