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Marketing communications : a European perspective /

De Pelsmacker, Patrick

Marketing communications : a European perspective / Patrick De Pelsmacker, Maggie Geuens, Joeri Van den Bergh. - 4th ed. - Harlow : Pearson, 2010. - xxiii, 660 p. : ill. ; 25 cm.

Includes bibliographical references and index.

ISBN: 9780273721383 RM306.00

Subjects--Topical Terms:
Communication in marketing.
Advertising.

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