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Marketing : an introduction /

Armstrong, Gary

Marketing : an introduction / Gary Armstrong, Philip Kotler. - 10th ed. - Boston : Prentice Hall, 2011. - xxviii, 541 p. : ill. (chiefly col.) ; 29 cm.

Includes bibliographical references and index.

ISBN: 9780136102434 (alk. paper) RM619.50 0136102433

Subjects--Topical Terms:
Marketing.

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