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Essential guide to marketing planning /

Wood, Marian Burk.

Essential guide to marketing planning / Marian Burk Wood. - 2nd ed. - Harlow, Eng. : Pearson Financial Times, 2010. - xxii, 303 p. : ill. ; 25 cm.

Includes index.

ISBN: 9780273725763 (pbk.) RM126.00

LCCN: 2010-009679

Subjects--Topical Terms:
Marketing--Planning.

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