Business-to-business marketing : analysis and practice /
Vitale, Robert P.
Business-to-business marketing : analysis and practice / Robert P. Vitale, Joseph Giglierano, Waldemar Pfoertsch. - Boston : Prentice Hall, 2011. - xxx, 512 p. : ill. (some col.) ; 24 cm.
Includes bibliographical references and index.
9780136058281 (hbk.) RM446.50 0136058280 (hbk.)
Industrial marketing.
Business-to-business marketing : analysis and practice / Robert P. Vitale, Joseph Giglierano, Waldemar Pfoertsch. - Boston : Prentice Hall, 2011. - xxx, 512 p. : ill. (some col.) ; 24 cm.
Includes bibliographical references and index.
9780136058281 (hbk.) RM446.50 0136058280 (hbk.)
Industrial marketing.