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Marketing the arts : a fresh approach /

Marketing the arts : a fresh approach / edited by Daragh O'Reilly and Finola Kerrigan. - London : Routledge, 2010. - xviii, 305 p. : ill. ; 24 cm.

Includes bibliographical references and index.

ISBN: 9780415496858 (hbk.) RM473.10 0415496853 (hbk.) 9780415496865 (pbk.) 0415496861 (pbk.)

Subjects--Topical Terms:
Arts--Marketing.

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Marketing the arts : a fresh approach /

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