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Entrepreneurship marketing : principles and practice of SME marketing /

Entrepreneurship marketing : principles and practice of SME marketing / edited by Sonny Nwankwo & Ayantunji Gbadamosi. - Abingdon, Oxon : Routledge, 2011 . - pxxi, 457 p. : ill. ; 26 cm.

ISBN: 9780415573757 9780415573764 RM187.17 9780203838648

Subjects--Topical Terms:
Marketing--Management.
Entrepreneurship.
Small business--Management.
New business enterprises--Management.

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