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Arens, William F.

Advertising / William F. Arens, David H. Schaefer, Michael Weigold. - New York, NY : McGraw-Hill/Irwin, 2012. - xiii, 498 p. : ill. ; 28 cm.

Includes bibliographical references and index.

ISBN: 9780078028915 (alk. paper) RM207.73 0078028914 (alk. paper)

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