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The media of mass communication /

Vivian, John.

The media of mass communication / John Vivian. - 10th ed. - Boston : Allyn & Bacon, 2011. - xxiv, 480 p. : ill. (chiefly col.), col. map ; 28 cm.

Includes bibliographical references and index.

ISBN: 9780205693054 RM414.00 0205693059 9780205719112 (pbk.) 0205719112 (pbk.)

Subjects--Topical Terms:
Mass media.

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