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Different : escaping the competitive herd /

Moon, Youngme.

Different : escaping the competitive herd / Youngme Moon ; illustrations by Lynn Carruthers. - New York : Crown Publishers, c2010. - xviii, 268 p. : ill. ; 22 cm.

Includes bibliographical references (p. 233-256) and index.

ISBN: 9780307460851 (hbk.) RM80.29

Subjects--Topical Terms:
Marketing.
Competition.

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Different : escaping the competitive herd /

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