Knowledge management for process, organizational and marketing innovation : tools and methods /
Knowledge management for process, organizational and marketing innovation : tools and methods /
Emma O'Brien, Seamus Clifford, Mark Southern, [editors].
- Hershey, PA : Information Science Reference, 2011.
- xviii, 287 p. : ill. ; 29 cm.
Includes bibliographical references and index.
'This book outlines different tools and technologies that can be applied depending on the type of innovation an organization desires, providing concrete advice on the different types of innovation, situations in which innovation may be useful and the role of knowledge and different tools and technologies to support it'--Provided by publisher.
9781615208296 RM553.32
Knowledge management.
Diffusion of innovations.
New products.
Includes bibliographical references and index.
'This book outlines different tools and technologies that can be applied depending on the type of innovation an organization desires, providing concrete advice on the different types of innovation, situations in which innovation may be useful and the role of knowledge and different tools and technologies to support it'--Provided by publisher.
9781615208296 RM553.32
Knowledge management.
Diffusion of innovations.
New products.