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Daya tarikan, perlaksanaan dan jenis iklan-iklan televisyen di Malaysia : suatu kajian perbandingan strategi kreatif di antara tahun 1984 dab 1989 /

Mohd Helmi Abd Rahim

Daya tarikan, perlaksanaan dan jenis iklan-iklan televisyen di Malaysia : suatu kajian perbandingan strategi kreatif di antara tahun 1984 dab 1989 / Mohd. Helmi Abd. Rahim - 78 p. ; 30 cm.

Laporan penyelidikan; projek 44/89

Rujukan ms. 77-78

Subjects--Topical Terms:
Television advertising--Malaysia
Advertising--Malaysia
Broadcast advertising--Malaysia
Television broadcasting--Malaysia

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Daya tarikan, perlaksanaan dan jenis iklan-iklan televisyen di Malaysia : suatu kajian perbandingan strategi kreatif di antara tahun 1984 dab 1989 /

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