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The marketing century : how marketing drives business and shapes society : The Chartered Institute of Marketing /

The marketing century : how marketing drives business and shapes society : The Chartered Institute of Marketing / edited by Jeremy Kourdi. - Chichester : John Wiley & Sons, 2011. - 272 p. : ill. ; 23 cm.

Includes bibliographical references and index.

ISBN: 9780470660157 (hbk.) RM107.47 0470660155 (hbk.)

Subjects--Corporate Names:
Chartered Institute of Marketing--History.

Subjects--Topical Terms:
Marketing--History.

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The marketing century : how marketing drives business and shapes society : The Chartered Institute of Marketing /

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