International marketing /
International marketing /
Masaaki Kotabe ... [et al.].
- 3rd Asia-Pacific ed.
- Milton, Qld. : John Wiley & Sons Australia, 2011.
- xv, 672 p. ; 26 cm.
Australian ed. John Wiley & Sons Australia : 2005, 2008, 2011. 'Authorised adaptation of Global Marketing Management, 3rd edition, (ISBN 9780471230625), published by John Wiley & Sons Inc., New York, United States of America. 2004' - note.
Includes index.
9781742166032 (pbk.) RM270.88
Marketing--Pacific Area.
Marketing--Asia.
International business enterprises--Marketing.
Australian ed. John Wiley & Sons Australia : 2005, 2008, 2011. 'Authorised adaptation of Global Marketing Management, 3rd edition, (ISBN 9780471230625), published by John Wiley & Sons Inc., New York, United States of America. 2004' - note.
Includes index.
9781742166032 (pbk.) RM270.88
Marketing--Pacific Area.
Marketing--Asia.
International business enterprises--Marketing.